SX Innovation is a new division at STRAX focused on incubating new brand ideas. We have all the resources to take brands from idea to best-seller, and have developed methodologies to create truly profitable, sustainable businesses. We validate product viability and develop them into dynamic brands with real success. So far, we’ve incubated and launched two brands, CLCKR and Planet Buddies. And we have two more in creation phase. One is built on a new type of sports headphone, with two world-leading athletes now part of the development process. The other targets more high-end audiophiles, in partnership with one of the world’s best-known audio engineers. Stay tuned.
