Richmond & Finch, the fashiontech accessories brand owned by STRAX, launches exclusive PopGrip designs in collaboration with PopSockets, the largest accessories grip company in the world.
The initial launch is based on seven of the most popular case designs from Richmond & Finch, and additional designs will be added to the range during the first quarter of 2020. The exclusive PopGrips match the Richmond & Finch designs and can be purchased with a case as a bundle or as a stand
alone item.
“PopSockets is a global leader in the grip stand accessories category and I believe the fashionable designs by Richmond & Finch with the added functionality of the PopGrips are a very strong value proposition. The collaboration with PopSockets should quickly increase the retail footprint of
Richmond & Finch. The partnership with such a strong player in our industry demonstrates the brand equity of Richmond & Finch and I am excited for the opportunity to continue to develop the brand as part of the strong STRAX portfolio own of brands” says Gudmundur Palmason, CEO, STRAX AB.
